The Division Breaks Sales Records for Ubisoft; Debuts as Company’s Fastest-Selling New Title

on March 10, 2016 8:13 AM

Following years of anticipation and a bit of a protracted development cycle, the long-awaited and highly-anticipated The Division finally hit stores this week, and after the wait it seems like the title has paid off as Ubisoft explained the game’s record-breaking day one success for the company, so far.

Ubisoft announced that The Division has officially broken the company’s record for sales at launch, with The Division having sold more “than any previous title in the company’s history,” across retail and digital.

Ubisoft did not provide specific sales numbers or data in its press release other than mentioning having “millions of players’ enduring engagement in The Division‘s game world,” though that may be inclusive of the players that participated in the game’s various beta periods.

The company also added that The Division has sold the most copies at launch digitally for the company across all three platforms it is available, through PS4, Xbox One, and PC, with Ubisoft CEO Yves Guillemot adding in a statement:

“The launch of The Division is a tremendous achievement for Ubisoft, and demonstrates our unrivaled capacity to create fantastic new game brands and transform them into entertainment blockbusters.”

The Division is available now for PS4, Xbox One, and PC.

 /  Features Editor
Ryan is the Features Editor at DualShockers, with over five years' experience in the world of video games culture and writing. He holds a BA in English & Cinema from Binghamton University, and lives in New York City.