The Man Who Will Lead Xbox In Japan is a 25 Year Sony Veteran

on November 28, 2014 3:18 PM

After the resignation of Takashi Sensui, who will move to the North American headquarters, the control of the marketing of Xbox in Japan moved to the retail group headquarters, and will be handled primarily by Consumer & Partners Group General Manager Yoshinami Takahashi.

It’s quite interesting to notice that Takahashi was just recently hired by Microsoft in July. Below you can see a detailed overview of his career:

  • 1987 – Sony Corporation joined Consumer Sales Division assigned
  • 1991 – Sony America Product Manager
  • 2001 – Sony Eurasia Deputy General Manager
  • 2004 – Sony Europe Vice President, Consumer Group
  • 2007 – Sony Corporation Home Entertainment Division Deputy Division
  • 2012 – Sony America Executive Vice President, Consumer Marketing
  • July 2014 – Joined Microsoft Japan Co., Ltd. and appointed as Executive Officer Consumer & Partners Group General Manager

Takahashi-san had quite the stellar career, and spent a quarter of a century working in several areas of Sony all over the world before making the leap to Microsoft.

It’ll be interesting to see how he and his colleague Nobuyoshi Yokoi will handle Xbox in Japan. They definitely have an uphill task there, but hopefully they’ll manage to bring some serious competition to the table. The country could definitely use some to give a push to the home console market.

 /  Executive News Editor
Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.