According to some new financial data shared by CD Projekt on their official forums, half of the The Witcher 3: Wild Hunt‘s revenue by the end of June 2015 came from digital sales.
Here’s how it breaks down according to the studio representative who answered a user’s question (thanks to boskee for the translation):
Sales by Platform:
PC – 30%
Consoles – 70%
Physical and Digital Revenue %:
25% – Digital (50% of total revenue)
75% – Retail
Financial data excludes the proceeds from Expansion Passes and pre-orders.
To note, 80% of all marketing costs were covered by the distributors — Namco Bandai, Warner Bros and partners in other regions.
The reason for digital amassing such a huge chunk of revenue despite the split is due to the majority of PC sales coming from their own platform, GOG.com, meaning 100% returns versus retail which includes manufacturing, distribution and other costs that eat away at profit.