Ubisoft to Partner with Microtransactions Firm

on October 6, 2010 10:05 PM

Ubisoft to Partner with Microtransactions Firm

In an effort to better focus on their games, Ubisoft has partnered with PlaySpan, a microtransactions firm that will integrate its virtual goods monetization platform into Ubisoft’s online games across its  plethora of platforms world wide. So far the only game that Ubisoft has done this to is browser based MMO, Might & Magic: Heroes Kingdoms. With this team up, Ubisoft says that it will allow the team to concentrate more on developing their games rather than spending the time worrying about “complex international payment requirements.”

PlaySpan’s digital goods platform offers a suite of management and reporting tools, delivering “Monetization on Demand.” It also supports UltimatePay, a service that has more than 85 international payment methods including, but not limited to mobile, credit card, PayPal and Ultimate Game Card. The CEO of PlaySpan, Karl Mehta said,

“PlaySpan is extremely excited to partner with Ubisoft to achieve its international online and digital goods objectives,” says PlaySpan CEO Karl Mehta. “Our sophisticated ecommerce platform, analytical report suite, and the industry’s largest and most experienced digital goods monetization team will help Ubisoft ensure success.”

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Being a gamer since the age of 6 (thanks to my parents), a desire to pursue a career in the gaming industry has been my passion ever since I laid my hands on Sonic the Hedgehog. Some of my favorite games include Shadow of the Colossus, Okami, Duke Nukem 3D, Final Fantasy 6, Killer7 and both the Devil May Cry and Resident Evil series.
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