It’s a little surprising that people have started to come up with theories about how used games aren’t the direct and primary enemy of new game sales at retail. It’s a lot less surprising that these people are actually retailers of used games, justifying their business. They’ve some how convinced themselves that the very existence of used games doesn’t hurt new game sales by a significant amount. That’s actually a little bit funny.
CEO of UK retailer GAME Ian Shephard has said that publisher/developer attitudes regarding used games has changed and that the used games market is “healthy” for the industry at large. Yes, he actually said that. It doesn’t take an idiot to know that the developer/publisher attitudes towards the used games market has indeed changed: they’ve begun to destroy it. Giants like EA are making the new version of games the one to buy with freebies and features and they are certainly making new developments in cementing the superiority of the new game. I for one can’t wait until used games die.