Valve Coughing Up $25 Million Ad Campaign For Left 4 Dead 2

on October 5, 2009 5:03 PM

So, first, I want to give a shout out to the folks out there who tried their hardest to boycott Valve’s Left 4 Dead 2. *Claps* Apparently, however, you pursuit of ostracizing the upcoming zombie title had little affect on Valve. Why do I say that? Simply because the developer is preparing a gargantuan ad campaign that will probably make the lot of your buttholes clench. The whopping amount they are putting into this campaign is $25 million, which is a significant increase compared to its predecessor’s $10 million.

Now, as per Valve head-honcho Gabe Newell, the sequel has “consistently run at 300% of Left 4 Dead’s numbers,” with Doug Lombardi noting that the game has reached the company’s most pre-ordered title list in its history – which says a lot considering the number of “boycotters” out there trying to pull the game. Yea, ok, you hypocrite frakkers. Everyone wants to play Left 4 Dead 2 – “boycotter” or not.

For those hardcore boycotters who won’t, regardless of how great the game looks/is, you’re probably better off pursuing the road of Helen Keller and stabbing your ear drums with pencils for deafness, filling a bathtub full of amonia, dipping your head in there and holding your eyes open for a good ol’ 45 seconds to blind yourself. I’m only saying this because you can honestly expect this game you hate so much to advertise during Monday Night Football, UFC, magazines, websites, billboards, toilet paper, and anything else that consumers can see or hear.

The game is looking good and, without a doubt, should be as fun as the prequel. If you own a Xbox 360 or a PC , love playing online games with your friends, and enjoy a nice dosage of adrenaline, Left 4 Dead is probably something you might want to check out. If you own a PlayStation 3 you can pretty much go screw yourself, in so many words. This game, at least for now, is staying solely exclusive on both the 360 and the PC – and boy, you have no idea what you’re missing out on.

 /  Co-Founder
Born and raised in New York City, Yaris is one of three co-founders at DualShockers. Gaming since the inception of Nintendo in the 80's, he has grown to avidly appreciate games of every genre, maturing his preference specifically now to third-person action games, first-person shooters and JRPGs. He's a software engineer, father and husband during the day, and mildly attempts to hold onto his "hardcore gamer" title during the evenings. An attempt that he tends to fail miserably at.
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