Nintendo fans. I understand your pain. Nintendo promised a huge, world premiere reveal. You expected The Legend of Zelda for Wii U, X, Shin Megami Tensei X Fire Emblem or even a new Super Smash Bros. trailer.
Instead we got Cranky Kong. Disappointed was an understatement. Fans literally shut down Miiverse for a while with the power of their rage. And also through typing a lot but that’s not important.
What’s important is why Nintendo would choose to reveal something so trivial. And when you think about it, the reason is so simple it makes complete sense.
The VGX is trivial.
Really think about this. This awards show, live-streamed, only garnered about 40,000-50,000 views during the entire run. During all three hours of it. The average Nintendo Direct, which ranges from 30 minutes to an hour, get hundreds of thousands of views. The really major ones net millions of viewers. Keep in mind that these are streams targeting only Nintendo fans versus the advantage of general viewership that the VGX should have.
Not only that but really look at what the show consisted of. I believe exhibit A posted below, a six minute video of all the awkward moments, should demonstrate what an embarrassment the VGX truly is (credit to MangoHive for the compilation):
What Nintendo did was smart. Instead of wasting an important announcement at that glorified fraternity meeting, they choose something simple, something that would stick with viewers long after the show was over, something that would help promote their upcoming game in the easiest way possible.
An announcement about an old gorilla is the best part of a supposedly big video games awards show. Let that sink in.
Meanwhile, Nintendo’s actual big reveal can be saved for the Directs, which will most assuredly feature a much larger audience. I definitely am not vouching for Nintendo’s actions in leading on their fanbase about the magnitude of their reveal but to be fair, they did need to garner a decent audience and this was most likely the best way to do so, if not the most honest. Also, they weren’t really lying–it was one of the biggest reveals in the entire show, so there’s that.
But just consider it for a moment. Would the VGX really have been a worthy place for a new trailer of a Wii U Zelda game, X, Shin Megami Tensei X Fire Emblem or Super Smash Bros.?
If you need a reminder to help you answer that question, the six minute awkward moments video is right below.