Blizzard Entertainment announced that the company is in the process of developing a fully localized Italian version of World of Warcraft, adding another language to the currently available English, German, European and Latin American Spanish, French, Russian, Brazilian Portuguese, Simplified and Traditional Chinese and Korean.
Italian players will also benefit from Blizzard’s customer service in their native language, including in-game support as well as phone and web support. The World of Warcraft community site and forums will also be translated in Italian, and World of Warcraft servers dedicated to the Italian community will be made available.
Blizzard’s CEO Mike Morhaime said:
One of our primary goals for World of Warcraft is to make sure it’s accessible to as wide an audience as possible around the world. With the upcoming Italian localization, we’re pleased that we’ll be able to provide a customized version of the game – as well as customer service and the community website – for Italian-speaking players. We also look forward to welcoming Italian speakers throughout Europe who will be trying World of Warcraft for the first time.
Blizzard seems to be on a quest to find new players in order to recoup the recent downward trends in total subscribers. Here in Italy there is a dangerously high percentage of of people that can’t read English easily, so this may actually prove a successful tactic.