Xbox Germany General Manager Aims to Conquer 40% Market Share for Xbox One

on November 21, 2013 6:42 PM

The Xbox One has just launched in Germany and in quite a few other European countries, and the General Manager of the German branch of Microsoft’s Xbox Division Oliver Kaltner┬áhas big plans for the future.

Speaking in an interview on the German finance magazine Euro am Sonntag, Kaltner mentioned that demand for the new console is already 40% higher in the strategically valuable European country than what the company can initially provide. He also added that the goal for the upcoming years is to increase the market share for the console from the current 30% to 40%.

That’s quite a lofty goal, considering that continental Europe has always been, historically, fertile ground for PlayStation consoles and a bit harder to tread for Microsoft’s own offering. We’ll have to wait and see whether Kaltner will manage to achieve his goals or not. Everything is possible.

 /  Executive News Editor
Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.