The latest advertisement for Microsoft’s Xbox One is pretty interesting. It features a voice over from Rocky Balboa (taken from the 2006 movie of the same name) who is telling his son about how to continue fighting even when the odds are against you.
In a sense, this ad is saying that Microsoft is now the the underdog. This isn’t far from the truth. For the sixth month in a row, the PlayStation 4 has beaten the Xbox One in sales. This ad is a metaphor for how Microsoft sees itself. They may be down for the count but they will continue to fight.