Xbox One: Microsoft Saw “Unprecedented Demand and Engagement Online” Over Black Friday Weekend

on December 2, 2015 3:06 PM

Black Friday is in the past, and console manufacturers are starting to look at the result of the biggest shopping weekend of the year in North America. Looks like things went well for Microsoft, as Microsoft Studios Marketing Group General Manager Aaron Greenberg told DualShockers during a recent chat.

“We’re here on Monday after Black Friday, and we’ve definitely been talking with our retail partners, and overall we’ve seen unprecedented demand and engagement online over the Black Friday weekend.”

At this point, our first day back in the office, we don’t have any specific results, but I’d say we’ve been sort of watching the fans’ reaction and lots of people sending us updates on what was sold out, and what retail stores, and which online sites, and so on.

Black Friday also really got extended beyond the U.S. We saw Black Friday take off in the UK with a lot of great offers, and a lot of our retail partners had some just fantastic deals for people that were looking to pick up an Xbox One, and hopefully with the games that we’ve launched this holiday, people felt like we were delivering great value.”

One thing is for sure: the NPD results that will be posted on December 10th will be definitely interesting. Microsoft managed to win October in North America, and we’ll soon see if they managed to keep the crown for November as well.

 /  Executive News Editor
Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.