Remember the old “Choose your own adventure” books? Today 2K pulled something like that with the new interactive trailer of XCOM: Enemy Unknown.
The trailer prompts you to make some choices as you watch it, bringing up different results depending on what you order the squad to do.
That’s definitely an interesting approach to video game trailers. Not sure if it’s the first time someone use it, but can’t say it’s not a clever idea. You can watch and “play” it below.