2K Sports today announced the launch of the “Uncover The Cover” Facebook application, which will engage fans and the online 2k Sports community to reveal clues about the cover of NBA 2k13. The application will start with the clues concealed behind puzzle pieces. In order to remove the puzzle pieces and “Uncover The Cover”, fans are encouraged to tweet about NBA2k13 with the hashtag #UncoverNBA2K.
Using social media to reveal the cover of their games is a huge departure on the part of 2K Sports. By engaging their player base and having them take a part in the process, 2K is banking on the interaction of their fans. Participants can check the NBA 2K13 Facebook page to see the progression of the cover reveal and the effects their tweets are having in real-time. Once unveiled, the cover will be available for download as a wallpaper.