Aaron Greenberg: Xbox Team Has “a Lot of Pride” and “a Lot of Ambition” to Continue to Innovate

on December 7, 2015 4:55 PM

The Xbox One is past its second year now, and it has gone a long way since its launch in 2013. As we approach the end of the year, it’s normal to look back at what you’ve accomplished, and to look forward to what you still want to achieve.

Luckily, we can get an inside look on that, as Microsoft Studios Marketing Group General Manager Aaron Greenberg shred with DualShockers the atmosphere he feels every day at Team Xbox during a recent chat.

“I would say the team’s pride is really high. This is the type of industry and the type of work, in which it takes a lot of effort over a sustained period of time to drive results. You plant those seeds but you don’t get to harvest them… you know games take two plus years in development to make typically, and so platform innovations and all the types of things that we wanted to do. I think what you’re seeing is a team that has spent a number of years very very focused on delivering great games, delivering an incredible online service and community, and I think really just focusing on our fans over everything else that we do.

I think that if you put your fans first, and you really think about your fans and who your customer is, that all the decisions you make with the strategic directions you take your business… ultimately I think you will largely make the right decisions.  

I am really proud to be part of this team and it does definitely have that feeling of what it was like here back when we launched the original Xbox and when we launched Xbox 360. I think the team does have a lot of pride and feels like we’ve accomplished a lot.

With that said I think if you ask Phil Spencer, he’s still not satisfied and so, it’s great. You know, I think we do have a lot of ambition and I think we do want to continue to innovate and continue to deliver a lot more for our fans and for gamers over the coming years, and you will see us continue to do that and I think we have the right team to do that.

I think that if you look at what we’ve done over the last couple of years and if you think at that team here, who is really focused on continuing to deliver games and innovation going forward, I feel very optimistic about our future and I’m really proud to be part of this team.”

It’s hard to deny that Microsoft has achieved a lot with the Xbox One, and the evolution of the platform has been executed at a really impressive speed. It’ll be interesting to see where Microsoft will bring the Xbox One in 2016, but so far, so good.

 /  Executive News Editor
Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.