If anything has been proven over the last two months since Microsoft’s unveiling of their upcoming Xbox One, it’s been that the console has seemingly been headed to a rocky start. After the outcries and controversy of its used-game policies and DRM restrictions, the recent flip-flop (or as so lovingly called, the “Xbox 180”) of Microsoft’s policies with their new console may have actually been the saving grace for the company.
Taken from the notes of Colin Sebastian, a Baird financial analyst working alongside Microsoft, it seems that the sudden and dramatic change of Microsoft’s strategy for the Xbox One has paid off in repairing some of their goodwill with gamers, and in producing higher sales and pre-orders in the recent weeks.
According to Sebastian:
“Despite losing the headline battle at E3, Microsoft’s Xbox One appears to be regaining some momentum, in part due to the used and online policy tweaks. Importantly, our supply chain checks suggest Microsoft may have the benefit of a 2-3x unit advantage at launch compared to Sony’s PS4.”
After the notes that he expects Xbox One to come out ahead of PS4, he also added that he has no concern for the $100 price difference between the two systems, as he knows that the “hardcore” audience will adopt the console for a premium charge, regardless of the launch price. Sebastian also added that Microsoft will be working with its distributors “to lessen the gap,” and to ensure the Xbox One holds a competitive place alongside the PS4.
With both consoles seemingly set to launch later this year, the initial blows of E3 this year seem to have settled. While Microsoft may have taken a few blows in its first few battles against Sony, it seems that with some re-planning and strategy changes, they may be able to take victory where it counts.