Activision Believes “More than Ever” in Destiny; “Almost Universally Positive” Feedback From Beta
Activision Blizzard just held its financial conference call for Q2 of fiscal year 2014, and shared some new information about the expected performance of Destiny, which will launch for PS4, PS3, Xbox One and Xbox 360 on September 9th.
According to Activision the feedback from the beta (which attracted 4.6 million players) was “almost universally positive” and with great consumer response, strong first party support from Sony, very strong demand from digital and retail partners and a strong future pipeline of digital content Activision believes “more than ever” that Destiny will be the biggest new IP launch in the history of video game and the publisher’s next billion dollar franchise over time.
Pre-orders continue at a record pace, but according to the information shared that’s not the only reason why Activision believes in the success of Destiny. Both purchasing intent and awareness are at an “all time high” and raising compared to any other new intellectual property this distance from launch.
Activision also believes that Destiny and Call of Duty can easily co-exist as they have far different settings and gameplay elements, and looking at the metrics from the beta, Destiny can appeal not only to the first person action fan, but will also be able to bring new fans in, as it also appeals to fans of RPG and action adventure games.
Finally, the publishers expects Destiny to achieve high scale and a high level of profitability over time, but the forecasts assume that the game will only be marginally profitable this year, due to the high marketing costs for the launch and the amortization of development expenses. The profits will mostly come on the long term.