Activision Brings in a Third Call of Duty Studio, Switches to 3 Year Development Cycle
Sledgehammer Games will join the ranks of the two studios already working on the Call of Duty series, with each studio producing a game every three years, Activision CEO Eric Hirshberg announced yesterday in an earnings call. Sledgehammer Games will be studio behind the currently unannounced 2014 Call of Duty.
Previously Treyarch and Infinity Ward were the two main studios working on Call of Duty, with each releasing a title every second year.
Hirshberg lists an increased level of quality as the main benefit of this change.
There are several advantages to doing this. The first is of course quality; this will give our designers more time to envision and to innovate for each title.
Finally, it’ll give our teams more time to polish, making sure that we relive the best possible experience to our fans each and every time.
Hirshberg also notes that with the larger development time, each studio will be able to focus on more DLC.
Simultaneously it will give our content creators more focus on DLC and micro DLC which, as you know, have become large and high-margin opportunities, and significant engagement drivers.
Sledgehammer Games have previously worked on Call of Duty: Modern Warfare 3 in tandem with Infinity Ward. They also worked on some of the DLC content for the title.
Hirshberg is confident that with its pedigree, Sledgehammer Games will bring “fresh ideas” to Call of Duty.
Sledgehammer is a triple-A studio built from the ground-up around prudent talent with a 90-plus-rated pedigree both in studio leadership and throughout the organization
They demonstrated their skill on Call of Duty: Modern Warfare 3, and on their past high-rated games. They’re the perfect choice to support our new approach and bring fresh ideas and creativity to this great franchise, and to raise the bar for next-gen games overall