Activision: Destiny "One of the Biggest Investments in New IP in this Industry", Won't Conflict with COD

June 21, 2013

Activision is most definitely investing a lot of effort and money in supporting Bungie and its quest to revolutionize the shooter genre with Destiny, as Activision Publishing CEO Eric Hirshberg explained as part of an interview on IGN.

The potential is huge. It’s a sizeable investment. It’s probably one of the biggest investments in a new IP that’s ever been made in this industry. We wouldn’t be making that investment if we didn’t believe in the potential.

Hirshberg also believes that Destiny won’t necessarily threaten the existing fanbase of the current “king of the hill” of shooters Call of Duty.

They’re very different games made by very different creative visionaries. I think that they can peacefully coexist with one another. I think that what Call of Duty has done, it’s done better than anybody. The multiplayer is a visceral, impactful, white-knuckle-ride experience. What Bungie has done, they have done better than anyone as well. The first-person shooter genre has shown tremendous staying power, as well as tremendous capacity in terms of the appetite people have for it. I think what we’ve seen is that if there are good games in this genre, people will show up to play them. But if you have to compete, it’s nice to compete with yourself.

Having two shooter franchises at the top side by side would definitely put Activision in a very lucrative position in the market, even if maybe it’s a tad naive to think that the two titles won’t cut into each others share of the shooter crowd.

Marvel's Avengers | Holiday Content Trailer

How do you feel about it? Which one are you going to play? Maybe both?

Have something to tell us about this article?
Let us know

or Comment Below

LOGIN to Comment
LOGIN to Comment

Gaming Trailers

Latest Trailers
Hell Let Loose | Outflank Update
Latest Trailers
Dead by Daylight | Portrait of a Murder The Artist Trailer
Giuseppe Nelva

Hailing from sunny (not as much as people think) Italy and long standing gamer since the age of Mattel Intellivision and Sinclair ZX Spectrum. Definitely a multi-platform gamer, he still holds the old dear PC nearest to his heart, while not disregarding any console on the market. RPGs (of any nationality) and MMORPGs are his daily bread, but he enjoys almost every other genre, prominently racing simulators, action and sandbox games. He is also one of the few surviving fans of the flight simulator genre on Earth.

Read more of Giuseppe's articles

Got a tip?

Let us know