Activision: Destiny “One of the Biggest Investments in New IP in this Industry”, Won’t Conflict with COD
Activision is most definitely investing a lot of effort and money in supporting Bungie and its quest to revolutionize the shooter genre with Destiny, as Activision Publishing CEO Eric Hirshberg explained as part of an interview on IGN.
The potential is huge. It’s a sizeable investment. It’s probably one of the biggest investments in a new IP that’s ever been made in this industry. We wouldn’t be making that investment if we didn’t believe in the potential.
Hirshberg also believes that Destiny won’t necessarily threaten the existing fanbase of the current “king of the hill” of shooters Call of Duty.
They’re very different games made by very different creative visionaries. I think that they can peacefully coexist with one another. I think that what Call of Duty has done, it’s done better than anybody. The multiplayer is a visceral, impactful, white-knuckle-ride experience. What Bungie has done, they have done better than anyone as well. The first-person shooter genre has shown tremendous staying power, as well as tremendous capacity in terms of the appetite people have for it. I think what we’ve seen is that if there are good games in this genre, people will show up to play them. But if you have to compete, it’s nice to compete with yourself.
Having two shooter franchises at the top side by side would definitely put Activision in a very lucrative position in the market, even if maybe it’s a tad naive to think that the two titles won’t cut into each others share of the shooter crowd.
How do you feel about it? Which one are you going to play? Maybe both?