Activision Estimates Black Ops II Earned $500 Million on Launch Day
In a recent press release Activision announced that ‘for the fourth consecutive year, the Call of Duty franchise has delivered the biggest entertainment launch of the year.’ Black Ops II is estimated to have made $500 million in its first 24 hours on sale according to Chart-Track, retail customer sell-through information and internal company estimates.
“With first day sales of over half a billion dollars worldwide, we believe Call of Duty is the biggest entertainment launch of the year for the fourth year in a row,” said Bobby Kotick, CEO, Activision Blizzard, Inc. “Life-to-date sales for the Call of Duty franchise have exceeded worldwide theatrical box office receipts for “Harry Potter” and “Star Wars,” the two most successful movie franchises of all time. Given the challenged macro-economic environment, we remain cautious about the balance of 2012 and 2013.”
This isn’t likely to surprise anyone familiar with the record-breaking franchise, which has been dominating the games industry ever since the release of, for lack of a better term, the game-changer that was Call of Duty 4: Modern Warfare.
Call of Duty: Black Ops II, developed by Treyarch and published by Activision, is available now for PC, PlayStation 3 and Xbox 360. Black Ops II will also be a launch title for Nintendo’s Wii U which releases on November 18th in North America and November 30th in Europe.