Mobile Games Generated 37 Percent of Activision’s Net Revenue For Q2
Activision is still making a boatload of cash solely off of its widely popular mobile properties.
Activision is one of the biggest publishers in the world and seemingly dipped their toes into all of the biggest games. Call of Duty, Overwatch, etc. Yet, according to their financial results for the second quarter of 2019, console and PC games didn’t lead the charge for the company. Mobile properties did.
If you want to read the very lengthy financial report (if you are a bit of a numbers nerd like myself I would highly encourage yourself to do so) you can get it through this link. If scroll nearly all the way to the bottom you should run across this chart that calculates the net revenue the company made by the platform.
As you can see, mobile and ancillary led the charge for the second quarter thanks largely to the powerhouse that is Candy Crush. King, the developers behind Candy crush that got purchased by Activision a few years ago, reported they had about 258 million monthly active users. The mobile powerhouse also stated that the monthly active users grew year over year for both Candy Crush and Candy Crush Friends Saga. To top that off, the total time playing the hot mobile game grew from last year and it remained the top-grossing franchise in the U.S. app stores.
Activision hasn’t had many console and PC games releasing this year. The only two that have released were Sekiro: Shadows Die Twice and Crash Team Racing Nitro-Fueled. Both of those games sold incredibly well, but definitely will not reach the amount that Call of Duty: Modern Warfare will see when it releases this fall. Even with only three games releasing this year, Activision can still make a boatload of cash solely off of its mobile properties.