Activision on Bizarre: "We are exploring our options"
Liverpool-based game studio Bizarre Creations, creators of some pretty great racing games like Project Gotham Racing, as well as some of this generations more unique titles like Geometry Wars and The Club, looks to be in hot water after their previous title, Blur, underperformed somewhat at retail. That’s a very diplomatic way of saying it flopped. After word broke today that the company may be going under, Activision had this to say in a statement to CVG:
“Over the past three years since our purchase of Bizarre Creations, the fundamentals of the racing genre have changed significantly. Although we made a substantial investment in creating a new IP, Blur, it did not find a commercial audience.
“Bizarre is a very talented team of developers, however, because of the broader economic factors impacting the market, we are exploring our options regarding the future of the studio, including a potential sale of the business.”
It’s a shame, too, I always thought Bizarre’s games were frequently enjoyable and very unique. I still boot up Geometry Wars from time to time. Our thoughts go out to those very talented men and women over at Bizarre who are likely feeling quite nervous tonight. Hope things work out for the best!