For years, Activision’s Skylanders series has hit big with a younger audience thanks to its toys-to-life gameplay and vibrant action, and now Activision will be helping to support one section of its audience by promoting awareness and support for those with autism.
Activision announced that the company will be releasing a limited edition series of Skylanders figurines to support autism in April, which is designated nationally as Autism Awareness Month.
Activision will be working in collaboration with the non-profit organization Autism Speaks to release limited edition figurines of the characters Splat and Trigger Happy, along with their vehicles Splatter Splasher and Gold Rusher. Each of the figures/vehicles will come in a blue/white color scheme, modeled after the colors for Autism Speaks, and the in-game character models will also bear the blue/white colors for players.
Senior VP of product management at Activision, Josh Taub, explained in a statement on the collaboration with Autism Speaks:
“Since the debut of the franchise, we’ve heard from parents that Skylanders plays a special role in the lives of their kids on the autism spectrum. The entire Skylanders team was deeply committed and proud to bring these special toys to life. If they can put a smile on a child’s face, then we know we’ve done our job right.”
Autism Speaks director of corporate development also explained that “when my son was diagnosed with autism, I felt very alone,” and added on the collaboration with Activision that “this partnership with Skylanders will bring awareness and belonging to kids and families in a unique way.”
The limited edition “Light It Up Blue” Skylanders figurines are available in stores now in the USA and Europe, and will be coming to Canada on April 1st, 2016.
In addition to the figures’ release, Activision will also be launching an employee education and donation matching program to celebrate Autism Awareness Month in April, and giving its employees the chance to participate in Autism Speaks’ upcoming walk event at the Rose Bowl in Pasadena, CA on April 2nd, 2016.
Activision will also be providing donations to various autism-related non-profit organizations with the release of the “Light It Up Blue” Skylanders figurines – you can view images of the limited edition figurines below:
— Skylanders (@SkylandersGame) February 29, 2016