Activision Won’t Launch a Subscription Model Similar to EA Access For Now
During Activision’s earnings conference call for the second quarter of fiscal year 2014, Activision Publishing CEO Eric Hirshberg was asked if the publisher has any intention to provide an online subscription service similar to Electronic Arts’ EA Access.
Hirshberg mentioned that the publisher has a lot to focus on and to make sure it gets right in the coming months, to keeps its franchises driving and establishing new ones. He explained that of course Activision is always looking at new opportunities to better serve its players and communities, and is always evaluating new business models. Once those models are proven, they’ll pursue them if they think it makes sense for their players and business.
That said, right now they’re continuing to focus on the other things discussed in the earnings call, which are thought to bring the best returns for the company and its shareholders.
While Hirshberg did not explicitly close the door to that kind of program, it definitely doesn’t seem on the menu, at least for now.