Adidas Brings $10.6 Million Dollar Lawsuit Against THQ

By Sto Austin

March 7, 2012

Things are looking grim for THQ; Adidas is after the developer for $10.6 million over a breach of contract. It seems THQ was meant to release a game based on Adidas’ miCoach product, an electronic coaching device which measures a runner’s stats and develops a personal training regimen suited to his or her needs.

THQ was meant to release miCoach 24/7 in January, however there were serious delays due to the fact that the lead developers on the project were laid off during production. Adidas is cutting them no slack — they filed the suit after THQ admitted their delays back in December. On top of the financial demand, Adidas is seeking an injunction which would prevent the floundering game developer from selling off the miCoach game rights to another company. Between the potential financial loss and the blow to their reputation from failing to deliver a product, THQ may be in serious danger if they can’t appease Adidas.

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Sto Austin

Sto Austin is the man. Period. When not saving the world from the next generation of Metal Gears or throwing hadoukens at his detractors, chances are he's writing about someone else doing something similarly epic, possibly whilst smoking a cigar. He enjoys games with a strong emphasis on story, which typically fall into the RPG, Action/Adventure, or Horror genres, though he also has a soft spot for fighting games and has been known, when feeling saucy, to shred on some Guitar Hero or Rock Band. He currently divides his time between Florida and Maine, tromping up and down the East coast according to the whims of fate and fortune.

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