Alan Wake Reaps a Profit 48 Hours After its PC Release
Two days after Alan Wake released on Steam, Remedy Entertainment has recouped all of the costs associated with porting the game from the Xbox 360. Remember how Microsoft was reluctant to do so? That’s why it took two years for the game to make the transition from one platform to the other.
“We are very happy with the sales and hitting #1 on Steam at launch was nothing short of amazing,” Remedy’s Aki Järvilehto wrote on the RockPaperShotgun forum. “We recouped our development and marketing expenses during the first 48 hours. And yes, we’re certainly very excited about PC.”
But what’s the secret to Remedy’s success? It’s a mystery as old as time. Phase 1: Port to PC. Phase 2: ???. Phase 3: Profit. Let’s see how things go when Alan Wake’s American Nightmare releases.