Analysts Predict amiibo to Bring In 1 Billion in Sales, Move 3.6 Million Wii U Consoles for Nintendo This Year (UPDATED)
Update: The 1 Billion prediction is in Japanese yen, not U.S. dollars, which changes the figure to about $10 million.
Nintendo’s 2014 has been one of the best years yet for the company thanks to a strong lineup of software, with both Mario Kart 8 and Super Smash Bros. for Wii U as some of the Wii U’s top-selling software, and others like Bayonetta 2 and Captain Toad: Treasure Tracker as some of the year’s most acclaimed hits. Case in point – many are predicting this holiday to be one of the best ever for Nintendo, thanks to Smash Bros. and its line-up of amigo figurines.
Analysts for Bloomberg detailed predictions that this holiday season would be an incredibly profitable one for Nintendo thanks to Super Smash Bros. for Wii U and its current line-up of amiibo figurines, with Iwai Cosmo Securities Co. analyst Tomoaki Kawasaki mentioning that “Nintendo has picked up good momentum heading into the Christmas season,” and further detailing that “This time they have a hit lineup. Amiibo represents a new revenue source, and we are watching it very closely.”
Current estimates by analysts are putting in odds that this holiday season will net Nintendo $1 billion in sales thanks to the current wave of amiibo figurines, with Wave 1 currently available and the second and third waves set to launch this month and throughout early next year.
In addition, Bloomberg’s estimates also put sales projections for the Wii U at moving 3.6 million units this holiday thanks to amiibo and the strong lineup of hit titles this year, such as the previously-mentioned Smash Bros., Mario Kart 8, Captain Toad, Bayonetta 2, and more.