Hellmann's Offers Charitable Solution for Spoiled Animal Crossing Turnips
Turn your spoiled turnips into meals for those who need them.
Animal Crossing: New Horizons players have all been there. You’ve spent thousands of bells on turnips from Daisy Mae, ready to turn a massive profit, but disaster strikes. Timmy and Tommy have offered awful prices all week and you’re stuck. Saturday comes and goes, you wake up on Sunday morning, and all your bells are down the drain as the turnips are spoiled.
Now, thankfully, Hellmann’s Canada has come up with a very charitable solution for this. Starting from Monday 17 August, players will be able to arrange a slot to visit the sauce makers New Horizons island and drop off any rotten turnips. For every single spoiled turnip dropped off, Helmann’s will donate a meal to Second Harvest Canada, Canada’s largest food rescue organization.
Hellmann’s Island is coming soon to #ACNH to turn virtual food waste into real meals. For each spoiled turnip you drop off on #HellmannsIsland, we’ll donate a meal to @SecondHarvestCA to feed those in need. Our goal: 25,000 meals. pic.twitter.com/1h0pCFVecM
— Hellmann's Canada (@HellmannsCanada) August 12, 2020
Players will be able to visit Hellman’s 5-Star Island between August, 17 & August, 21 from 2.30 pm – 12 am. They’ll allow a maximum of 100 players on the island per day and each player will have 15 minutes to drop off their turnips, pick up some sweet Hellmann’s merch and explore what their island has to offer.
The company aims to get enough turnips to donate 25,000 meals to the cause, and with over 22 million players now playing the game, that shouldn’t be too difficult.
Unilever Canada’s Director of Food Gina Kiroff said:
“When we noticed spoiled turnips is a real tension point for many Animal Crossing players, we wanted to take advantage of the insight to create a fun consumer experience that would have real-world impact. We’re hopeful Hellmann’s Island will not only be an incredible virtual experience, but also will inspire players to think differently about real-world food waste.”
This isn’t the first time this week that a well-known brand has used Animal Crossing: New Horizons as a force for good either. Gillette Venus, the personal care brand, recently released a “Skinclusive Summer Line.” The line offers a range of custom designs for people whose skin type isn’t represented in the game, including those with psoriasis, acne and vitiligo.