Joe Biden and Kamala Harris Bring Their Campaign to Animal Crossing: New Horizons

Joe Biden and Kamala Harris Bring Their Campaign to Animal Crossing: New Horizons

The Biden-Harris presidential campaign has released official signs that Animal Crossing: New Horizons players can use for their homes in-game.

Given its proximity to the beginning of the coronavirus pandemic, Animal Crossing: New Horizons has often been called “the game of quarantine.” Thanks to its calming atmosphere and relaxing gameplay, Animal Crossing has been a source of comfort for a lot of people during these wildly uncertain times. Most of all, it has proven to be a unique platform for social interaction and keeping in touch with friends, with many using the game for some creative in-game events and moments. Interestingly, the Biden-Harris presidential ticket has noted this and is aiming to extend their voter outreach to the Animal Crossing community.

In a report from The Verge, Joe Biden and Kamala Harris’ campaign is rolling out a series of official campaign signs that players can use to decorate the front of their homes ahead of the upcoming US presidential election in November. So far there are four signs that have begun being shared by players in the game, and you can check them out below:

According to The Verge, this unusual outreach tactic is “part of the campaign’s broader initiative to organize voters online this fall.” Given the immense popularity that Animal Crossing: New Horizons has had with players throughout 2020, it’s an interesting place for the Biden-Harris campaign to extend its voter outreach.

However, given that the coronavirus pandemic has put a huge pause on traditional campaign events like in-person gatherings and rallies, a representative from the Biden-Harris campaign explained that this strategy is “one way we are finding new creative and innovative ways to meet voters where they are and bring our supporters together.” The campaign also says it is planning on “rolling out more digital swag, voter education tools, and organizing efforts on Animal Crossing and other platforms.”

Animal Crossing: New Horizons has become a breakout hit throughout the year and found itself home to a ton of different social events and gatherings that can’t normally be held due to the pandemic. One of the biggest events that has come out of the game so far has been Animal Talking, a talk show hosted by Rogue One writer Gary Whitta that has featured a variety of celebrity guests and members of the gaming industry during each episode.

Animal Crossing: New Horizons is available now exclusively for Nintendo Switch.