A few weeks ago I wrote a piece about Apple calling out both Sony and Nintendo directly ,during the announcement of the upcoming iPhone OS 4. People thought I was "reaching", in regards to a particular slide shown during Scott Forstall's segment of the presentation. Readers and handheld fanboys alike, defended their device of choice to the death in the comments section. Most if not all were quick to write off Apple's subtle attack as baseless. Most based their argument on the iPhone titles being for the casual player and not the core audience.
If you were one of those commenters, this is now your opportunity to start to untie your laces. After that, please proceed to put your shoe in your mouth. Now don't bit it just yet, let it just marinate in there while you just take in all of those magical flavors of rubber, leather and dirt. Now we can move on to the next paragraph.
In case you thought Apple wasn't serious about aggressively entering the mobile gaming market more than they already have with the introduction of Game Center (something like Xbox Live for Apple) then maybe their latest move makes it official. They've taken on IGN's Nintendo editor, Matt Casamassina who will become their global editorial games manager.
That sounds like a big and important job, so what exactly will he be doing you ask? For the answer to that question we'll just have to take Matt's own description of the position on his personal blog.
"In a nutshell, I will be leading the charge for games on the App Store, so whether you browse through iTunes, iPhone, iPod Touch or iPad, the games content you see will be handpicked and organized by me and my team. I couldn’t be happier." -Matt Casamassina
And we couldn't be happier for Matt! Stay tuned next week when Greg Miller leaves for IGN to join NASA. (Just kidding, I think.)