News Gets Rebranded to The Blizzard App, Starting Today

After decades under the name, Blizzard Entertainment has retired the branding for its game launcher app, which is now the Blizzard App.

Fans of the many franchises of Blizzard Entertainment have long been used to the name “” as their destination for accessing and playing the company’s numerous titles, though as of today the name is being retired in mind for something simpler.

Blizzard Entertainment’s long-running, the desktop app that players use to access and play Blizzard’s titles, is now officially the Blizzard App, with all branding and mention of it now removed and effective starting today.

The studio had mentioned back in September that it would be “transitioning away” from the name as a way to avoid confusion between the two as separate entities, with the new initiative marking a way to unite Blizzard as a brand with its games and franchises.

Other than the name change, however, it appears the Blizzard app will (largely) remain unchanged and operate much in the same way – RIP though, It’s been a good run.

Ryan Meitzler

Ryan is the Editor-in-Chief at DualShockers and has been a lover of games as long as he can remember. He holds a BA in English and Cinema and lives in New York City.

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