During the UBS Global Technology Conference in San Francisco, Electronic Arts CFO Blake Jorgensen talked about the performance of Battlefield 1 and Titanfall 2, and the plans of building a franchise with the latter, instead of just looking at early sales.
Jorgensen explained that Battlefield 1 is getting an “incredible response” from both critics and consumers, continuing to exceed Electronic Arts’ expectations. He also mentioned that the publisher is “very pleased about the game.”
Shortly after, Jorgensen continued, EA released Titanfall 2, which is also critically acclaimed, and people love it. He explained that it’s a new franchise for many gamers, because the first Titanfall was exclusive to Xbox and PC, so many on PlayStation are playing it for the first time.
He explained that with Titanfall, EA is “building a franchise.” It’s not about the first day or the first week of sales, but it’s about the long run. Electronic Arts plans to “continue doing a lot of things with Titanfall” and build engagement even thanks to the “substantial amount of free digital content” that will be distributed going into the next year, and really build the franchise around people engaging the title, because “everyone that played it just loved it.”