Battlefield 1’s World War I Setting Was Initially “Absolutely Rejected;” Will Be “Unbelievably Epic”
During Electronic Arts’ Investor Day, the publisher’s executives talked about Battlefield 1, that will be released on PS4, Xbox One, and PC on October 21st.
Chief Executive Officer Andrew Wilson started by giving an overview of what you can expect from the game, talking about an “unbelievably epic war experience” and a game that will engage players for years.
“We set out on a journey with Battlefield to create an unbelievably epic war experience. The team said, “We wanna build something that has unbelievably interlocking storylines. We wanna build something that is truly global in scale. We wanna build something where the weaponry evolves over time dramatically. We wanna build something where the gameplay evolves over time dramatically. That will engage players not just for weeks and months, but for years.”
And World War I was the setting, and what you saw in our trailer was an opportunity to deliver what gamers have been asking for: boots on the ground all-out warfare, with unbelievable epic gameplay and epic scale.”
EA Studios Executive Vice President Patrick Söderlund shared more color on the game, including the fact that initially the World War I setting was outright rejected:
“The thing that Andrew spoke about in regards to the setting and why we decided to go for World War I, it wasn’t the most obvious choice. If you look at what other partners in our industry are going, they’re going into sci-fi, we had a lot of success with in the modern military space, but we felt that there was a need for a change, and when the team presented to me the idea of World War I, I absolutely rejected it.
I said “World War I is trench warfare, it can’t be fun to play.” But anyway the team continued to persist in the fact that this can be fun, and showed up with a very short demo that convinced me at least that this was the right path.
The good news is that whenever you take creative risks, and it works, you actually can get to substantial success, and I think that what the internet is telling us with 31 million views and the most seen trailer of the history of EA is that the World War I theme is resonating with players out there. I think we have done something that will be right for the franchise and right for EA.”
Söderlund also mentioned that so far they only showcased one trailer, and while that was very successful, now they have to go back and make sure that they deliver on the full promise and of what Battlefield can be, and they will just do that.