Battlefield 3 and Call of Duty’s Battle “Will Be a Couple Hundred Million Dollars”

EA and Battlefield 3 developer, DICE, have not kept quite about their goal to take down Call of Duty. Yet again, it seems that goal is going to be pushed even higher (hard to imagine I know). EA’s John Riccitiello explained to the Ad Age Conference audience that the next Battlefield is very serious about ousting Call of Duty. He then showed a standard demo of Battlefield 3 to the crowd. That, however, is not the astonishing part of this article. Mr. Riccitiello went on to explain that both games going head-to-head will most likely result in a couple hundred million dollars worth of marketing/advertising. I can’t say I’m not surprised but to all those who are blown away by that figure…I’d think it’d be best if you didn’t watch any TV commercials come this fall.

[Industry Gamers]

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Kyle Durant

Pretty much your above average gamer who plays games profusely and appreciates them even more. Been gaming since the NES but is in love with anything PlayStation. No I am not a typical fanboy...I appreciate each system for their strengths and recognize their weaknesses. I just love the PS brand. (Think along the lines as someone who likes to read but loves one author in particular). Ever since my time as #2 in the world at Resistance 2, I have taken video games much more seriously. Don't get me wrong, I am a laid back, fun guy to game with...but I always play to win.

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