Battlefield 3 WILL BE GOTY?

For those of you who didn’t know, the Goldman Sachs Technology and Internet Conference was held this past Tuesday. It is an event in which certain companies disclose information about its business or financial performances. There this year was EA’s CEO, John Riccitiello. While there he made an interesting announcement about the latest Battlefield game coming out this fall.

“I’ve made no excuse for the reality that I want market leadership in the first-person shooter game business. In many ways I feel that we created the first mass market first-person shooter with Medal of Honor and unfortunately with the transition to the PS3 era we lost that. We’re after it now,” Riccitiello proclaimed.

He continued to say, “There’s a great thing about an annual franchise, whether it’s us or our competition; when you’ve got that annual franchise it’s a meal ticket, it can generate a great deal of income. We think there’s a window of opportunity here. We’ve been investing for three years to build Battlefield 3. I think it will stand up as the best product in the industy this year…we’re going dead at ‘em.”

That, truly, is a bold statement. Perhaps he isn’t aware of the releases of Resistance 3, Gears of War 3, Mass Effect 3 and Uncharted 3 this year? Moreover than not, Mr. Riccitiello is “beefing” up Battlefield 3’s image. The next Battlefield won’t be bad by any means (based on the previous games) but stacking up to the four heavy hitters mentioned will take a great deal of talent.

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Kyle Durant

Pretty much your above average gamer who plays games profusely and appreciates them even more. Been gaming since the NES but is in love with anything PlayStation. No I am not a typical fanboy...I appreciate each system for their strengths and recognize their weaknesses. I just love the PS brand. (Think along the lines as someone who likes to read but loves one author in particular). Ever since my time as #2 in the world at Resistance 2, I have taken video games much more seriously. Don't get me wrong, I am a laid back, fun guy to game with...but I always play to win.

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