Best Buy Stores to Open Early to Capitalize on PlayStation, Xbox Demand

Best Buy Stores to Open Early to Capitalize on PlayStation, Xbox Demand

Best Buy Chief Executive Officer Hubert Joly hopes to cash-in on PlayStation 4 and Xbox One sales and has devised a plan to one-up the competition.

The consumer-electronics retailer will open most of its approximately 1,050 U.S. stores as early as 10 p.m. on Nov. 14, to start selling the PlayStation 4 in North America. The stores also will open early when Xbox One goes on sale Nov. 22 in hopes to reverse a decrease in entertainment sales caused in part by aging gaming systems and competition from Amazon and Wal-Mart Stores.

The store is currently informing employees about plans for selling the consoles and posting information online for consumers.