Bioware Community = Huge
So it’s not really a big surprise that the 50 hour plus epic Dragon Age Origins is a hit. How big is it exactly? Apparently big enough to have it’s official site bring in more traffic than EA’s main hub, EA.com. Yeah, it’s that big. So far the site has listed a community of 5 million registered users and growing everyday. Although it isn’t all about DAO, because users are also jumping on board in anticipation to the space opera that is Mass Effect 2 as well. For more info as to how Bioware’s site turned into a traffic monster, check out the complete press release below:
BIOWARE COMMUNITY EXPLODES WITH NEW FANS OF DRAGON AGE: ORIGINS AND MASS EFFECT 2BioWare Shatters Site Traffic and New User RegistrationsEdmonton, Alberta (November 24, 2009) – Join the BioWare nation! Leading video game developer BioWare™, a division of Electronic Arts Inc. (NASDAQ: ERTS) today announced that it has set a new record for site traffic at DragonAge.com and new user registrations at its social networking site, Social.Bioware.com. With the release of Dragon Age™: Origins, the BioWare community has grown to a record 5 million registered users, propelled by outstanding word-of-mouth buzz amongst fans of the 90-rated role-playing game. As of October 13, 2009, DragonAge.com became the most highly trafficked web site in the EA network in 2009, including the main hub, EA.com. Dragon Age fans also drove the game’s Facebook® fan page to 30,000 fans since the page launched in June 2009, making it the fastest-growing EA property on Facebook – a remarkable feat for a new original intellectual property. The soon-to-be-released Mass Effect™ 2 saw a 33% increase in site traffic with the announcement of the Collectors’ Edition on November 4th, and a release of a video featuring the enemies of Mass Effect 2 on November 5th. Today, BioWare is re-launching MassEffect.com with a new design and more connectivity to BioWare’s social networking community at Social.BioWare.com, which has registered over 500K sign-ups in just five weeks, since its launch on October 13, 2009.
“We want to thank our fans for their enthusiasm and ongoing support. The passion within the community is not only helping drive momentum for Dragon Age referrals but our actively engaged fan base is eager for future content releases, which we are committed to deliver,” said Dr. Ray Muzyka, co-founder, BioWare and Group General Manager of the RPG/MMO Group of EA. “We could not be more excited about the outstanding community growth. The connection we are fostering with our fans is direct and personal. This tremendous community will help set the stage for an incredible Mass Effect 2 launch on January 26th.”