Sanrio Digital announced that today is the start of Hello Kitty’s 35th birthday celebration and will be held up until November 1st. It will be a grand virtual celebration for all the players on the Hello Kitty Online, which is a free to play MMORPG. Today players will begin to see new games, mini-games, contests, content, features and quests, to earn birthday tokens. The birthday tokens can be exchanged for new and limited birthday items within the game. Then, those who have at least four birthday items gain entry to the birthday extravaganza November 1st! A party will be held in London (in-game) for those who earned their entry. No worries for those who can’t make it though, because there will still be parties for you in Florapolis and Paris (Probably boring ones… losers… get your birthday items! Don’t be a social outcast). Let the celebration begin! Happy birthday Hello Kitty! Cheers to 35 more years!