Daum Games Europe announced today via press release that Black Desert Online has 400,000 copies in its first month on the European and North American markets. The press release also mentions that the game is expected to become “one of Korea’s most successful games in the West as it is drawing exceptionally favorable early responses with its new player base.”
Daum Games Europe CEO Min Kim accompanied the press release with a comment:
“Considering the upward trend, I expect that the game will achieve over one million sales this year. What’s impressive is these figures far exceed those in the domestic market.”
According to the press release, the publisher attributes much of this success to adopting a buy to play business model as opposed to the original free to play model implemented in Korea.
We also get a comment on the performance of the game’s cash shop:
“A game with a buy-to-play business model normally has a much lower conversion rate for paid in-game items compared to free-to-play games, but Black Desert Online is recording a much higher pay ratio than the average 11 percent normally seen in free-to-play games.”
Last, but certainly not least, we learn that the game averages 100,000 concurrent users, which is definitely a quite good result.