Why? No particular reason. There’s been a bazillion Bleach titles on the PSP, but this is the first full console release, which is hitting store shelves in Japan this week. Sony is doing some pretty heavy advertising for the title, obviously. NIS America has announced that they will be bringing this title to North America later this year (as Bleach: Soul Resurrection), as well, so if you’re a fan of the series or PSP games, you might want to hang around for info on that as the summer progresses. Hit the break to check out the commercial.