Last September, Blizzard Entertainment announced they would be leaving the beloved Battle.net name behind. Instead they would use the Blizzard name to refer to their services (e.g. Blizzard Streaming and Blizzard Voice). However, the popular video game developer and publisher decided to change the name back, but with a small twist. Battle.net will now be called Blizzard Battle.net.
According to a post made on Blizzard Entertainment’s website, the decision to keep the Battle.net name was due to some “further consideration” and the feedback from the fans. As such, a new logo has been presented incorporating both “Blizzard” and “Battle.net.”
The initial revision to the name was due to the confusion of having two different identities. In a post from last September on the World of Warcraft website, Blizzard Entertainment stated that “given that built-in multiplayer support is a well-understood concept and more of a normal expectation these days, there isn’t as much of a need to maintain a separate identity for what is essentially our networking technology.”
However, the transition seemed questionable in May during the Destiny 2 reveal where Activision and Blizzard announced that the digital PC version would release exclusively on “Battle.net.” Although, the term Battle.net was used on Blizzard’s blog post about the game, it was revealed by Polygon that it was only temporary, and an exception for the announcement.
Blizzard Entertainment brought Battle.net to the masses in 1996 with it’s release of the action-role playing game Diablo. Since then, the service has brought players together from around the world to play some of the most popular titles in gaming such as Overwatch, StarCraft, and World of Warcraft.