Blizzard’s New IP Pipeline “in a Better Position than Ever Before;” Exploring Some “Great Ideas”
Blizzard is already exploring some interesting ideas for new IP, but they will take time.
During Activision’s quarterly financial conference call, Blizzard Entertainment President and Co-Founder Mike Morhaime was asked to talk about the new IP development pipeline at the company.
Morhaime explained that the bulk of Blizzard’s focus remains supporting existing players and releasing high-quality content for existing games.
That being said, they’re still “committed to incubating new initiatives.” They’re also thinking about different platforms, especially mobile.
In terms of new IP, the development pipeline is “in a better position than ever before.” There are some “great ideas” that the developer has already started to explore, and there are multiple dedicated incubation teams led by Blizzard’s most experienced game designers.
Morhaime also clarified that creating new Blizzard-quality games on any platform will take time, and the developer isn’t going to release any game that it doesn’t feel lives up to expectations. When they do bring new ideas to any platforms, they’re going to be ideas that the team is passionate about, and that Blizzard feels that there is a large audience for.
If you want to hear more about Activision’s financial performance in the past quarter, you can check out our dedicated article.