Activision Blizzard Won’t Provide World of Warcraft Subscriber Numbers Anymore Starting Next Quarter
Normally, quarterly earning reports from Activision Blizzard are also an occasion for MMORPG enthusiasts to gauge the subscriber count of World of Warcraft, which is still the biggest game in the pay to play segment.
Unfortunately, this isn’t going to be the case anymore. After announcing a further slide of the active subscriber base to 5.5 millions, Activision announced during the conference call for investors and analysts that this is the last quarter in which we’re going to get a subscriber count.
“Note that this is the last quarter that we plan to provide subscriber numbers. There are other metrics that are better indicators of the overall Blizzard performance.”
It’ll be interesting to see what metrics they’re talking about, and whether this means that Blizzard is preparing to move away from the pay to play model or not.
While the current numbers are certainly lower than they used to be, World of Warcraft firmly retains its position at the top of the Pay to Play MMO hill, so a move to a hybrid model might not be in the cards for quite a while longer.
BlizzCon starts this Friday, and if there’s anything coming, we’re probably going to hear about it during the weekend.