Bluehole has announced a new business, dubbed PUGB Corp., that will specifically handle the business of its massively popular survival shooter PlayerUnknown’s Battlegrounds, which has now surpassed 13 million copies sold.
PUGB Corp., will specifically be a subsidiary company “focused entirely on the development and global business opportunities” for the aforementioned game, according to Bluehole.
Gang-Seok Kim, the CEO of Bluehole, has appointed Chang Hang Kim as the Chief Executive Officer and Woonghee Cho as the Chief Operating Officer for PUBG Corp. The former was notably the executive producer on PlayerUnknown’s Battlegrounds, as well as the voice of Bluehole’s recent concerns over Fortnite’s replication of its new popular game.
Chang Han Kim had the following to say about the announcement in a press release:
“Given PLAYERUNKNOWN’S BATTLEGROUNDS global success, we want to ensure that we have the operational efficiency that is required to support the game globally. This new structure allows us to be nimble as we look towards the expansion of strategic business opportunities that include the game’s potential in the esports sector and the growth of PUBG as a true global IP franchise.”
PUBG Corp has an office in the US, and will soon be adding more in Europe and Japan.
PlayerUnknown’s Battlegrounds is available on PC via Steam Early Access for $29.99 USD. It is also poised to come to Xbox One via Xbox Game Preview program sometime later this year. A final version is planned for early 2018.
In other related news, recently, PlayerUnknown’s Battlegrounds continued to build on its record-breaking number of Steam concurrent users, surpassing 1.5 million players.