At times cultural differences can be seen even in something as simple as a live action trailer for Call of Duty: Infinite Warfare.
Right after the release of the trailer for the western market, Sony Interactive Entertainment Japan and Asia launched the trailer for Japan starring popular actor (and local face of many PS4 trailers) Takayuki Yamada, and it’s definitely different.
The western trailer focuses on a hint of comedy, a bit of inter-team trash talking, bombastic action, and frankly weird taglines like “there is a soldier in all of us.” The Japanese one, titled “Takayuki Yamada and the bond between five people” starts with the “I’m not alone” line, and focuses on teamwork.
The western trailer definitely as a bigger budget and higher production values, but personally I definitely prefer the message of the Japanese one. Of course your mileage may vary.