Cleaning house for Activision evidently doesn’t just include the “house cleaning” that erupted this week. In a move generally reserved for series that are on the way down, Activision is revamping the Call of Duty brand with a series of actions. As Infinity Ward prepares to unveil the first 2 DLC packs for Modern Warfare 2 and Treyarch is set to release their latest Call of Duty title, Activision has announced they will be forming a dedicated business unit to bring the Call of Duty brand the forefront of video gaming. Activision intends to do with Call of Duty what their Blizzard Entertainment business unit has already done with the World of Warcraft series. Make it the premiere gaming experience of it’s genre.
“2010 will be another important year for the Call of Duty franchise,” stated Mike Griffith, President and CEO of Activision Publishing. “In addition to continued catalog sales, new downloadable content from Infinity Ward and a new Call of Duty release, we are excited about the opportunity to bring the franchise to new geographies, genres and players.”
Activision has also announced that not only are they releasing the next Call of Duty title by Infinity Ward in 2011, but Sledgehammer Games, helmed by industry veterans Glen A. Schofield and Michael Condrey and now a part of Activision, is developing a Call of Duty title that will bring the series into the Action-Adventure genre. Schofield was the Executive Producer of Dead Space and Michael Condrey was the Sr. Development Director on the game.
Another huge announcement for our friends in the Far East, Activision is also going to bring Call of Duty to Asia for the first time. In a region that is quickly one of the biggest in the online multi-player genre will soon be introduced to the popular series. So it would be safe to say that Activision is pulling out all the stops to make sure Call of Duty will not be forgotten anytime soon. Stay tuned to DualShockers for the latest on the Call of Duty series and the merry go round that is Activision. It’s gonna be a wild ride.