Candy Crush Saga Creators Trademark “Candy,” Multiple Devs Found to be Infringing

on January 21, 2014 5:29 AM

Early last week, King, creators of the hit mobile game Candy Crush Saga successfully trademarked the word “Candy” in a video game context. Since them, multiple developers on the iOS store have found themselves recieving trademark violation messages through the Apple system,

Benny Hsu, developer of the title All Candy Casino Slots – Jewel Craze Connect: Big Blast Mania Land was one such victim, despite his game having no resemblance to Candy Crush Saga outside the use of the word “Candy” it its title

King appear unwilling to budge on this trademark however. When Hsu contacted King’s legal department to sort out what he assumed was a simple mistake, he was instead given a response making it clear that King felt he was in violation of their trademark.

Your use of CANDY SLOTS in your app icon uses our CANDY trade mark exactly, for identical goods, which amounts to trade mark infringement and is likely to lead to consumer confusion and damage to our brand.