Capcom Establishes Mobile Business Division to “Aggressively Utilize the Company’s Popular IP”
In a press release following the closing of Capcom’s 2015 fiscal year, the company announced it had established a “Mobile Business Division.” This portion of the company will create games both domestically and abroad by “aggressively utilizing the company’s popular IP.” It will also “strengthen licensed content in Asia.”
Capcom predicts the mobile games market will be expanding rapidly, from $27.5 billion in 2015 to $37.4 billion in 2019 globally.
Under these circumstances, Capcom established its “Mobile Business Division” in order to grow its business in-step with the market and continue offering exciting content. The integration of the Beeline and Capcom brands—which had pursued individual strategies up to this point—joins the development and operational knowhow of each into the new division. Additionally, this allows for fast decision making in rolling out titles that utilize Capcom IP across the globe. In accordance with the division’s establishment, Beeline Interactive Japan Inc. has been renamed Capcom Mobile Co., Ltd. Further, the Capcom Group plans to license successful Japanese titles in Asia in order to expand its revenue in that region.
Currently Capcom has plans to release at least four titles before the 2016 fiscal year closes next year on March 31, 2017. IPs given as examples include Monster Hunter, Sengoku Basara, and Mega Man.