Capcom Looks Forward to the Growth of Nintendo Switch; Explains How they Select Platforms
Capcom gives an overview of its stance on the Nintendo Switch, and explains why they're confident in their full year sales forecast.
Capcom released a transcript of its conference call for the first quarter of the current fiscal year, and it included some interesting information on the publisher’s business.
First of all, Chief Financial Officer Kenkichi Nomura explained the rather high forecast that indicates 10.3 million units to be shipped to retail between April 1st, 2017 and March 31st, 2018. The publisher is confident to achieve it thanks to the release of 37 SKUs including re-releases of older titles for current-gen consoles. On top of that, the positive feedback on Monster Hunter World from E3 is also a factor.
The company intends to “maximize sales by carrying out proactive measures not only in the Japanese market, but in the North American and European markets as well.”
We also hear that Ultra Street Fighter II: The Final Challengers sold 100,000 units in Japan, and 350,000 between North America and Europe. According to Nomura-san the Switch “seems to be doing well,” and the publisher looks forward to further growth of its installed base. They’re evaluating how they will support the platform in the future.
Ultra Street Fighter II: The Final Challengers was a re-release and had lower development costs. That combined with outperformance of the company’s expectations caused a boost in the profit margin in the past quarter. Capcom plans to “achieve continuous sales” in the console market “via pricing strategies, including seasonal discounts and other measures.”
We also hear how the publisher selects which game to release on which platform.
“As platform trends are in a constant state of flux, we consider everything from the content of the game to our users’ tastes in order to make the optimal choice for each title.”
As you may have expected, no one dared to ask about Deep Down. Too bad. I would have (and I would have probably received a “no comment”).