Capcom Partners With Playboy Magazine

Capcom Partners With Playboy Magazine

Capcom Partners With Playboy Magazine

Capcom has confirmed today that they have partnered Playboy magazine for the upcoming title, Dead Rising 2. The iconic publication will be featured as a special upgrade for main character Chuck Greene. Additionally, players will come across Playboy ads and billboards throughout the game that span throughout Playboy’s 57-year history.

“The Sin City-type environment in Dead Rising 2, Fortune City, is a natural playground for the Playboy Bunnies,” said Seon King, Senior Director of Licensing for Capcom Entertainment, Inc.  “We have integrated the Playboy brand throughout the game in ways that bring even more life to Fortune City and add to the user experience.”

This new magazine system will be a step up from the book system that was featured in the original Dead Rising. Playboy will be one of many magazines that will be picked up throughout the game. Dead Rising 2 arrives on Xbox 360, PlayStation 3 and PC later this year.