Capcom Partners With Playboy Magazine

By François Chang

June 11, 2010

Capcom has confirmed today that they have partnered Playboy magazine for the upcoming title, Dead Rising 2. The iconic publication will be featured as a special upgrade for main character Chuck Greene. Additionally, players will come across Playboy ads and billboards throughout the game that span throughout Playboy’s 57-year history.

“The Sin City-type environment in Dead Rising 2, Fortune City, is a natural playground for the Playboy Bunnies,” said Seon King, Senior Director of Licensing for Capcom Entertainment, Inc.  “We have integrated the Playboy brand throughout the game in ways that bring even more life to Fortune City and add to the user experience.”

This new magazine system will be a step up from the book system that was featured in the original Dead Rising. Playboy will be one of many magazines that will be picked up throughout the game. Dead Rising 2 arrives on Xbox 360, PlayStation 3 and PC later this year.

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François Chang

Working on the DualShockers staff as both an editor and community manager since late 2009, François is absolutely no stranger to the videogame industry. He is a graduate from the City College of New York, and has his Bachelor of Arts in Public Relations and Advertising. His next step is to obtain his Master's degree at the CUNY Graduate School of Journalism. Before starting his career, François has been gaming since the age of 2 with Super Mario World, and he has never looked back since. Gaming may be his profession, but it has always been his passion.

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