Capcom isn’t taking the challenge coming with the new generation lightly, and is looking to expand aggressively in the global market, as explained today by Consumer Game Business Executive Corporate Officer Katsuhiko Ichii in an internal interview for investors.
In North America Capcom faces fierce competition in the home video game market, but we’ll continue to put out high-powered content. We intend to enhance our marketing and game development capabilities for next-gen consoles and develop games which attract more users.
Ichii-san also gave an overview on the policies adopted by the historical Japanese developer for creating new content:
Essentially we have two policies: Because we’re involved in the field of entertainment, the first would be to “always create new content”. Our second policy is to enhance our existing brands in a way that enables us to “always exceed the expectations of users”. Putting these policies into practice is not an easy thing to do. There are a lot of things that need to be considered, such as technological capabilities and business models. I place the greatest emphasis on whether content offers something that is original or unique. I believe this sense of “originality” is a determining factor in the value and appeal of a brand, and it is what motivates an individual to purchase the product. Technological prowess is no more than a means, and making full use of simply that does not mean you are going to beat the competition in the market. The first thing that needs to be laid out is the vision for a title. Once that is done, the next thing is to deliver unique content for each target region.
In addition to that, he explained that the company intends to come up with new brands for mobile games and online PC games, but even more interestingly he admitted that the Capcom is already “pushing ahead” with the development of “some” unannounced games using Deep Down’s engine Panta Rhei.
Considering how good Deep Down looks, it’s hard not to wonder about what’s coming down the line. Hopefully Deep Down itself is between the “high powered” next-gen games planned for North America.